Outside of Japan it is used both to refer to comics of Japanese origin and to the style of drawing used in Manga.
Japanese manga constitutes one of the three great comic book traditions globally, along with the American and the Franco-Belgian.
Manga spans a wide variety of genres, and reaches diverse audiences. It constitutes a very important part of the Japanese publishing market and motivates multiple adaptations to different formats: animated series, known as anime, or real image, films, video games and novels.
Every week or month new magazines are published with deliveries of each series, in the purest style of the serial, starring heroes whose adventures in some cases seduce readers for years.
Since the eighties, they have also conquered western markets.